There is one thing that you absolutely can’t afford to ignore if you are into SEO in 2025. E-E-A-T in SEO. It might sound a bit technical, but it is actually all about showing content, and a website can be trusted by Google and visitors. For SEO experts and businesses in Nepal, it is very important to understand common mistakes that are actually being made while doing SEO.
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In December 2022, Google added a new layer to its E-A-T guidelines ‘Experience’. That small change turned E-A-T into E-E-A-T, putting more focus on content created by people who have actually lived what they are talking about.
Google added “Experience” to recognize theoretical knowledge, so that the content feels more trustworthy, helpful, and valuable to users, especially for sensitive topics like health, finance, and safety.
Let’s break E-E-A-T down:
Experience:
This is about showing that the content creator has first-hand experience with the topic. For example, a product review is more valuable if it is written by someone who has actually used the product.
Expertise:
This refers to the level of knowledge or skill that someone has on a topic. Sensitive fields like health or finance usually mean having proper knowledge, qualification, or training.
Authoritativeness:
Authority is about reputation in the related industry or niche. Are other trusted websites linking to yours? Are people mentioning you or your brand as a trusted source?
Trustworthiness:
This is the most important part. Your content and website must be honest, accurate, and safe. If users feel that they can trust your information, and your website is secure and transparent, and trustworthy, that is a huge plus point for you.
Why E-E-A-T Matters in SEO in 2025 in Nepal?
Google is all about giving people the most helpful and trustworthy results. If your website or content doesn’t look reliable, then it is going to be hard to rank. No matter how good your keywords are.
In a growing digital market like Nepal, where competition is increasing, strong E-E-A-T helps you stand out. It helps to build confidence with both search engines and customers.
If your content looks credible, your website feels legit, and your brand reflects local knowledge and expertise, your business is more likely to rank higher, earn people’s trust, and grow faster online.
Common E-E-A-T Mistakes
Let’s talk about the most common mistakes and how to fix them:
· No Real Experience in the Content
Google loves and prioritizes content that comes from people with real experiences(User Generated Content). If your content feels robotic or if it was copied from somewhere else, it is going to lose credibility very fast.
How to fix:Share your personal insights, experiences, photos, and real examples. For Example, if you are writing about a health supplement, talk about your own results if you have consumed it or customers’ real results. Show that you actually know what you are talking about because you have lived it.
· Missing Author Information
People want to know who is talking to them. And Google does too. It feels shady to Google if your content doesn’t clearly say who the author is or what their background is.
How to fix:Always add an author section including name, short bio, credentials (if relevant), and even links to social media or a portfolio. This builds trust and shows transparency.
· Lack of Expertise in YMYL Topics
“YMYL” stands for “Your Money or Your Life.” This includes topics like health, finance, law, and anything that can impact someone’s safety or well-being. For these types of content, Google wants experts.
How to fix:If you are not an expert, collaborate with someone who is. Include expert quotes, cite trustworthy sources, and have a professional review your content. Make it clear that the advice comes from someone who knows their stuff.
· Outdated or Low-Quality Content
Old content that has not been updated for a long time, or content filled with spelling and that is not very trustworthy.
How to fix:Regularly review and update your blog posts. Add new and updated things, refresh images, and make sure everything still makes sense. Keep your content clean, correct, and helpful.
· No Contact or About Page
If someone lands on your website and can’t figure out who you are and how to contact you, or your privacy policy, and terms and conditions, then it is a big red flag.
How to fix: Add a proper about us page, a contact page, your privacy policy page, and terms and conditions page. Be transparent. Even a small business should let visitors know who is behind the website.
· Too Many Ads or Annoying Pop-Ups
People really get frustrated when they visit a website and are immediately hit with popups, autoplay videos, or ads all over the screen. This stuff just feels overwhelming. Visitors may feel like the owner of the website cares more about making money from ads than actually helping them when a site is filled with distractions like that.
How to fix:Keep ads under control. Make sure they don’t block your content. Prioritize user experience; helpful content should always come first.
· Thin or Copied Content
Pages with only a few lines of content or content that is copied from other sites will impact your ranking very badly. Google wants to see and serve the users’ original and useful information.
How to fix:Put effort into every post and make sure that it solves a problem or answers a real question. Write your own original content and in-depth. Use tools to make sure your content is not duplicated.
· No Backlinks from Trusted and Reliable Sources
Even though your content is amazing, Google still looks at how others view your site. If you do not have backlinks from reputable sources, then you are missing out.
How to fix:Try guest posting, PR outreach, or simply creating amazing content that people naturally want to link to. Building authority takes time, but it is worth it.
· Not Using Customer Reviews or Testimonials
Customer reviews matter. Real reviews from real customers help show that your business or product is legit and people love it.
How to fix:Ask for reviews and feature them on your site. Use Google Reviews, Trustpilot, or even screenshots of feedback from social media. They are great for trust and can help SEO, too.
· Ignoring Technical Trust Signals
Your website needs to be secure, fast, and easy to use. If it is slow, not mobile-friendly, or lacks basic security, then that is going to hurt your E-E-A-T.
How to fix:
Make sure your site is HTTPS-secured
Improve page loading speed (use tools like PageSpeed Insights)
Make your site mobile-friendly
Use schema markup to help Google understand your content
To Sum Up Things
Improving E-E-A-T in SEO is not something that you do once and forget. It is an ongoing process. It is about building real authority, offering actual value, and showing both users and Google that you are the real one.
Use this blog as your go-to E-E-A-T in SEO checklist. Fix these common mistakes, stay consistent with your content strategy, and you will be in a much better place to rank and earn trust.
Got any questions or want help improving your website’s E-E-A-T? You can comment in the comment section if you have any questions related to E-E-A-T.
Have you ever thought about “you type a few words into Google and instantly get thousands of millions of results?” It feels like magic, right? But behind the scenes, a lot is going on. If you run a website or you are just curious about SEO (Search Engine Optimization), knowing how search engines actually work is super useful. I will break down how the Google search engine actually works step by step.
What is a Search Engine?
A search engine is like a librarian, but in the world of the internet. A librarian helps people find a book in the library, but a search engine helps people find the exact piece of information from the massive library that is on the internet.
Google is one of the most popular search engines, handling over 8.5 billion searches every day. This means around 99,000 searches per second. The average person conducts roughly 3-4 searches per day. Bing, Yahoo, and DuckDuckGo are other popular search engines. These platforms scan websites across the internet, store useful information, and show it to users when they search for something.
3 Main Functions of a Search Engine
How Search Engine Works
To understand how search engines like Google work, you need to know the three key steps: crawling, indexing, and ranking. Here’s how they work:
1. Crawling
Google uses its bots (also called spiders or crawlers) in the process of crawling. These bots go from one page to another by following links, just like you do when browsing the web.
Imagine you are exploring a new city. You walk through streets and passages, looking for a place of interest. That’s exactly what Google crawlers do online. They crawl through the internet and find web pages.
2. Indexing
Once Google finds a webpage then it needs to understand what the webpage is about. Google reads the content, images, heading, links, and more. Then, it stores all this information in a massive database known as the Google Index. This process is called indexing in search engine language. To understand this in a simple way, think of adding a book to a library. The index helps Google.
3. Ranking
Now comes the part where Google decides which page to show first, which to show next, and so on, when someone searches. This process is called ranking. Google uses hundreds of ranking factors, like:
Relevance of content
Page load speed
Mobile-friendliness
Backlinks
User experience and more
Google wants users to give the best and helpful results. So, pages with better optimization and more helpful content rank higher.
How Search Engines Work? (Step-by-Step)
Let’s simplify it into a step-by-step flow. Here is how search engines work, especially Google:
You type a search query into Google
Google checks its index
Evaluates all matching pages
And delivers the best results in milliseconds
Even though the web is huge, Google has a well-organized system to deliver quickly.
What Happens When You Google Something?
Let’s take an example. You type “best running shoes for flat feet” into the Google search engine. Here is what happens quickly in less than a second in the background:
Google scans its index for pages that talk about running shoes, especially for flat feet.
Looks at keywords, user engagement, page speed, and authority.
Ranks the top pages and shows them to you in order.
You click on a result, and Google uses that interaction to learn what people like and adjust results over time.
Why This Matters for Your Business
If you run a business or website, knowing how search engines work helps you create better content that ranks higher. After knowing how crawling, indexing, and ranking work, you can:
Make sure your site is crawlable by fixing broken links and using clear navigation.
Improve your indexing by writing clear, well-structured content.
Improve your ranking by focusing on user intent and quality backlinks.
How Google Search Engine Works Differently
Google is one of the oldest search engines and has improved over time. It is the most advanced search engine than others. Here is why:
It uses AI like RankBrain to better understand what people mean when they search for something.
Updates its algorithm regularly to fight spam and improve accuracy.
Uses users’ behavior signals to improve results, like how long they stay on a page.
So, when you think about how the Google search engine works, remember it is not just about finding keywords. It’s about understanding the searcher and delivering the best answer possible.
Quick SEO Tips Based on How Google Works
Use clear and descriptive headings (h1, h2, h3)
Add alt text to the images
Use internal links to help Google bots find more content
Create fast and mobile-friendly pages
Write for humans, not just for search engines
Conclusion
So, there you have it, a clear and simple explanation of how the Google search engine works. From crawling, indexing, and ranking work to bring you the best results within seconds.
If you are a business owner or content creator, understanding this can help you get ahead in SEO. If you want to rank your business at the top of Google’s search results, then feel free to contact us. Our team of SEO experts is here to help your business grow online.
The world is moving quickly, and the way businesses connect with their customers is changing too. All businesses in Nepal are turning to digital marketing to grow, connect with the right audience, and succeed. 2025 is proving to be a game changer in Nepal due to massive growth in internet users. If you are wondering why there is so much buzz around it or if it is the right time to invest, this blog breaks it all down in a simple way for you.
The Rise of Digital Marketing in Nepal
Over the past few years, Nepal has seen massive growth in the number of internet users. With smartphones becoming cheaper and mobile data more accessible, people are spending more time online than ever before. From Kathmandu to smaller towns like Pokhara and Biratnagar, digital content is everywhere.
So, where do businesses fit in? Simple: they go where their customers are. And right now, that place is the internet.
Whether it is a local clothing brand, a restaurant, or a startup, businesses across all industries are using digital marketing to get noticed. Social media like Facebook, Instagram, TikTok, and many more, Google search, YouTube, all these platforms offer smart and cost-effective ways to reach thousands of people.
Why Now Is the Best Time to Invest
Here is why 2025 is the perfect time for businesses to invest in digital marketing in Nepal:
Growing Online Population
Over 90% of people in Nepal now have access to the internet. This means the majority of your potential customers are online. They are scrolling, searching, and shopping every day.
Affordable Marketing Channels
Compared to traditional marketing like TV and newspapers, internet things like Facebook Ads or SEO are much more affordable and measurable. You can track every click, every view, and even every sale of your social media and website.
Targeted Marketing
You don’t have to market to everyone anymore. Digital platforms let you target people based on location, age, interests, and even behaviors. That means you can get better results with less budget.
The Rise of E-commerce
Online shopping is becoming a common habit of people in Nepal. If you are running an online store or planning to start one, digital marketing helps drive traffic, boost sales, and build trust.
More Freelance Digital Marketing Experts
One interesting trend is the rise of freelance digital marketing professionals in Nepal. These experts offer personalized services, often at lower rates than agencies. But there is a catch, most of the freelancers do not spend on paid tools and cannot give much effort due to the restrictions of free tools.
Digital Marketing Trends to Watch in 2025
Staying updated with trends helps you make smarter marketing decisions. Here are some of the hottest digital trends in Nepal:
Short-form video content (TikTok, Reels, YouTube Shorts)
Voice search optimization
Local SEO for Google Maps and “near me” searches
Influencer marketing with local creators
AI and chatbots for customer service
These trends are already being used by forward-thinking businesses and will only grow stronger.
How to Start Digital Marketing (Even If You Are New)
If you are just getting started and don’t know where to begin, don’t worry. Here is a simple step-by-step breakdown:
Step 1: Set Your Goals
Do you want more customers? More website visits? More followers? Having clear goals helps shape your strategy.
Step 2: Know Your Audience
Understand who your customers are. What do they like? Where do they spend their time online?
Step 3: Build an Online Presence
Create social media pages, a website (if possible), and register on Google My Business.
Step 4: Pick the Right Channels
Do not try to be everywhere. Focus on where your audience is most active – maybe it is Facebook, Instagram, or Google.
Step 5: Start Small and Grow
You do not need a huge budget to start. Test small ads, post regularly, and keep improving.
Digital Marketing Is Gaining Popularity in Nepal
In the past, only big businesses could afford digital agencies. But now, even a small business can afford a digital marketing agency because of tailored or customized SEO services. You tell them your goals and budget, and according to your budget and goals, you can get your services. So, if you are exploring how to start digital marketing, a customized SEO service could be a smart first move.
To Sum it Up
To sum it up, digital marketing in Nepal is not just a trend, it is the future. As more people get online, the businesses that show up on the internet are the ones that will grow and succeed. Whether you are a startup, a shop owner, or a growing company, now is the perfect time to invest.
And if you are just beginning to explore your options, take it slow. Use this time to learn, experiment, and maybe you can connect with a digital marketing agency and expert to get customized service.
Going online is not just the next big thing. In Nepal, it is already here. Do not get left behind by your competitors in the world of the internet. Start SEO today to reach your potential customers. You can get connected with us through WhatsApp, or you can call us on 9811678933
Are you a business owner and looking to grow your business online? Having a solid online presence is important whether you are running a local shop, a small startup, or a growing e-commerce store. That’s where our SEO packages come in for businesses in Nepal.
At Ftech Nepal, we understand that not every business has the same needs and budget. That is why we offer affordable SEO packages in Nepal that are tailored just for you. No matter whether you are based in Kathmandu or any other city, our SEO plans are designed to increase your visibility, increase traffic, and deliver you the real results.
Let’s dive deep and explore what we offer, how it helps, and why Ftech Nepal is your trusted partner for SEO in 2025.
What is an SEO Package?
An SEO package is a bundle of SEO services that help your website rank better on search engines like Google. Instead of offering a random service, an SEO package gives you everything that you need in one place.
We make it simple: you tell us about your business goals, and we craft an SEO plan that fits your needs.
Why SEO Still Matters in 2025
Even in 2025, SEO remains one of the most affordable and cost-effective ways to grow your online presence. Here are the reasons why SEO matters in 2025:
People still search on Google for everything.
Even AI like Chat GPT, Gemini, Deep Seek, and many more provide the results from Google.
Organic traffic builds trust.
SEO brings long-term results.
It helps you stay ahead of your competitors.
If you are not showing up in search results, then you are missing out on your potential customers, simple as that.
Types of SEO Packages We Offer at Ftech Nepal
We know every business is different. That’s why we offer different SEO packages in Nepal that are tailored according to your goals and budget.
Best SEO Packages for Small Businesses in Nepal
Are you starting small? No worries. Our small business SEO plans are perfect for you. We focus on:
Basic keyword research
Local directory listings
On-page optimization
Monthly performance reports
These are the best services that we offer for small businesses in Nepal to help you gain visibility without draining your budget.
Local SEO Packages Kathmandu (and beyond)
Do you own a restaurant, a clothing shop, or any local business in Kathmandu or any other city? Our local SEO packages are designed to help you appear in “near me” searches. Here is what we focus on:
Google Business Profile optimization
Local keyword targeting
Local citations and listings
Review management
Location-based content
Whether you are in Kathmandu, Pokhara, or Biratnagar, our local SEO strategy gets you found by nearby customers.
E-commerce SEO Packages
Are you running an online store? You need more than just good-looking product pages. Our e-commerce SEO packages for Nepal focus on:
Product and category optimization
Technical SEO for fast loading
Structured data (schema markup)
Keyword research for high-converting products
Monthly reporting
With e-commerce SEO, we help your store appear in Google search results when buyers are looking for exactly what you sell.
Note:You can also choose from a custom SEO service whatever service is needed for your business, according to your goals.
Why Choose Ftech Nepal for SEO Services?
Here at Ftech Nepal, we do not offer you one package that is for every business. Instead, we listen to you, understand your goals, and then discuss and create a plan that fits your business.
Here’s what makes us different than others:
Customized Plans
We create SEO strategies based on your goals and budget. We do not offer you a fixed plan, only what works for your business.
Experienced Team
Our SEO experts are always updated with the latest Google algorithm changes and trends. We do not use outdated techniques or shortcuts that can harm your business.
Transparent Reporting
You will always know what is going on and what we are doing, even how your site is performing. We send monthly reports and are available anytime you need updates.
Long-Term Focus
We believe in building a brand for the long run, not just chasing the short-term ranking. Wasting too much money on ranking is not a good idea. That’s why we focus on quality over quantity that grows over time.
Who Can Benefit from Our SEO Packages?
Our SEO packages in Nepal are suitable for all kinds of businesses, including:
Local service providers (plumbers, clinics, restaurants)
E-commerce websites and online stores
Startups and small businesses
Bloggers and influencers
Corporate websites
Real estate agents and developers
If you have a website, we can help you rank. Don’t be upset if you don’t own a website. We will help you with that too, to build a website from scratch and then help you to rank your business.
Let’s Grow Your Business Together
Are you ready to take your online presence to the next level? Ftech Nepal is here to help you drive more traffic, achieve better visibility, or just have a strong brand presence online.
We don’t sell dreams; we deliver real SEO results that deliver success. With our affordable customized SEO packages, you get a plan that fits your business, not a pre-made solution.
Let us know your business goals, and we will create a custom SEO strategy just for you. Contact us today to get your free SEO consultation!
Summary
In 2025, being found online is not a luxury. It is a necessity. And with the right SEO partner and patience, it is easier than you think. At Ftech Nepal, we are all about helping businesses like yours to grow smart, affordable, and effective SEO strategies.
Additionally, we have got everything you need to get visible and shine online. You get SEO plans that actually work, not fluff or a false promise. Just honest results from us to support your business every step of the way.
Have you ever wondered why your website isn’t showing up on Google? It can be frustrating, especially when you have put in a lot of effort. Don’t worry, you are not alone. Many website owners face this issue. In this blog, we will explore 10 common reasons why your website isn’t ranking on Google and how you can fix them.
1. Website Isn’t Indexed by Google
If Google hasn’t added your website to its list, it won’t appear in search results. Submit your website to Google Search Console. Check for any errors that might prevent indexing.
2. Poor Keyword Optimization
Using the wrong keywords or not using any can make it hard for people to find your site. Use tools like Google Keyword Planner to find relevant keywords. Include these keywords naturally in your content.
3. Short or Low-Quality Content
Short or irrelevant content doesn’t provide value to the reader. Create detailed and helpful content that answers your audience’s questions. Ensure your content is unique and not copied from other sites.
4. Lack of Backlinks
Backlinks are links from other websites to your website. They act as votes of confidence. Reach out to other website owners for guest posting opportunities. Create valuable content that others want to link.
5. Slow Page Load Speed
If your website takes too long to load, visitors might leave before it even appears. Optimize images and use a caching plugin. Consider upgrading your hosting plan for better speed.
6. Not Mobile-Friendly
Many people use their phones to browse the internet. If your site isn’t mobile-friendly, you could lose visitors. Use a responsive design that adjusts to different screen sizes. Test your site on various devices to ensure it looks good everywhere.
7. Poor On-Page SEO
Missing titles, meta descriptions, or headers can confuse search engines. Add clear titles and descriptions to each page. Use headers (like H1, H2) to organize your content.
8. No Clear SEO Strategy
Without a plan, your SEO efforts might not be effective. Set clear goals for your website. Create a content calendar to regularly publish relevant content.
9. Penalties or Algorithm Updates
Sometimes, Google penalizes websites that don’t follow its guidelines. Check Google Search Console for any penalty notice. Ensure your website follows Google’s best practices.
10. Competitors Are Doing It Better
If your competitors have better content and SEO strategies, they might outrank your website. Analyze your competitors’ websites to see what they’re doing right. Improve your content and SEO strategies accordingly.
Conclusion
Improving your website’s ranking on Google doesn’t happen overnight. There are over 200 SEO factors, but these are the top 10 reasons why your website isn’t ranking on Google. But by addressing these common issues, you will be on the right path. Remember, consistency is key. Keep learning, keep optimizing, and you will see results over time.
At Ftech Nepal, we help your website show up on Google with smart SEO services, and we also offer customized SEO services just for you.
You can directly call us on +977-9811678933, or also get in touch with us through:
In today’s world, almost everything is online. From shopping to learning and even connecting with friends. If you are a business owner or want to get more people to know about your business, an SEO expert in Nepal can help you grow.
What is Digital Marketing?
Just think about when you see an ad for your favorite snack on social media. Or when you searched for a good restaurant online, a list of options appeared. All of this is a part of digital marketing.
Digital marketing means using the internet and online platforms like search engines and social media platforms to promote products or services. It’s like telling people about your business over the internet. Instead of using a newspaper, TV ads, or billboards, digital marketing happens on your phones and computers.
Some types of digital marketing are:
Social Media Marketing: – Promoting your business on platforms like Facebook, Instagram, Twitter, and more.
Email Marketing: – Sending special offers or updates to people through email.
Content Marketing: – Writing blog posts or making videos that teach or entertain people while promoting your business.
Imagine you have a toy store and you want people to find your store when they search online for toys. An SEO expert in Nepal ensures your store appears at the top of Google when someone searches for “best toys in Nepal.”
SEO stands for Search Engine Optimization. It is a fancy way of saying you make your website better so that it appears higher in search results. The higher your website is in Google or other search engines, the more people will visit it. The more people visit your website, the more chances to buy and increase your sales.
There are three parts of SEO. But two are them are an important part of SEO:
On-Page SEO: This step means making your website or content easy for the search engines to understand what the website is about. This is done by using the right keywords by using different keyword tools, making your website user-friendly, and having good content.
Off-Page SEO: In this step, your website gets mentioned on other websites or gives a link to your website. This makes a website more trusted by search engines like Google.
How Can an SEO Expert Help Your Business?
An SEO expert in Nepal is someone who knows all the tricks to make your website higher in search results. An SEO expert helps you:
Choose the right keywords that people are searching for.
Improve the design of your website so it is easy to use.
Make sure your website loads quickly because nobody likes to wait.
Create good and high–quality content that answers people’s queries.
Challenges for SEO in Nepal
While SEO is a part of digital marketing, SEO can help a lot. There are a few challenges for businesses in Nepal:
Limited Knowledge: Not everyone knows about SEO, so businesses might not use it properly.
Competition: There are many businesses online, so standing out can be tough.
Language: Most websites in Nepal are in Nepali or English, but making content that appeals to both languages is important.
Conclusion
An SEO expert in Nepal is important for your business to succeed online. If you are just starting out or just have a business, using these tools will help you get more customers, grow your brand, and stay ahead of the competition.
Remember, SEO is not a one-time thing. It is something that needs to be worked on regularly. But with the help of an SEO expert and a good marketing strategy, your business can grow and reach more people in Nepal and beyond. So, why wait? Contact us today for a free consultation.
