Common SEO Mistakes That Hurt Your E-E-A-T in 2025
There is one thing that you absolutely can’t afford to ignore if you are into SEO in 2025. E-E-A-T in SEO. It might sound a bit technical, but it is actually all about showing content, and a website can be trusted by Google and visitors. For SEO experts and businesses in Nepal, it is very important to understand common mistakes that are actually being made while doing SEO.
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In December 2022, Google added a new layer to its E-A-T guidelines ‘Experience’. That small change turned E-A-T into E-E-A-T, putting more focus on content created by people who have actually lived what they are talking about.
Google added “Experience” to recognize theoretical knowledge, so that the content feels more trustworthy, helpful, and valuable to users, especially for sensitive topics like health, finance, and safety.
Let’s break E-E-A-T down:
- Experience:
This is about showing that the content creator has first-hand experience with the topic. For example, a product review is more valuable if it is written by someone who has actually used the product.
- Expertise:
This refers to the level of knowledge or skill that someone has on a topic. Sensitive fields like health or finance usually mean having proper knowledge, qualification, or training.
- Authoritativeness:
Authority is about reputation in the related industry or niche. Are other trusted websites linking to yours? Are people mentioning you or your brand as a trusted source?
- Trustworthiness:
This is the most important part. Your content and website must be honest, accurate, and safe. If users feel that they can trust your information, and your website is secure and transparent, and trustworthy, that is a huge plus point for you.
Why E-E-A-T Matters in SEO in 2025 in Nepal?
Google is all about giving people the most helpful and trustworthy results. If your website or content doesn’t look reliable, then it is going to be hard to rank. No matter how good your keywords are.
In a growing digital market like Nepal, where competition is increasing, strong E-E-A-T helps you stand out. It helps to build confidence with both search engines and customers.
If your content looks credible, your website feels legit, and your brand reflects local knowledge and expertise, your business is more likely to rank higher, earn people’s trust, and grow faster online.
Common E-E-A-T Mistakes
Let’s talk about the most common mistakes and how to fix them:
· No Real Experience in the Content
Google loves and prioritizes content that comes from people with real experiences(User Generated Content). If your content feels robotic or if it was copied from somewhere else, it is going to lose credibility very fast.
How to fix: Share your personal insights, experiences, photos, and real examples. For Example, if you are writing about a health supplement, talk about your own results if you have consumed it or customers’ real results. Show that you actually know what you are talking about because you have lived it.
· Missing Author Information
People want to know who is talking to them. And Google does too. It feels shady to Google if your content doesn’t clearly say who the author is or what their background is.
How to fix: Always add an author section including name, short bio, credentials (if relevant), and even links to social media or a portfolio. This builds trust and shows transparency.
· Lack of Expertise in YMYL Topics
“YMYL” stands for “Your Money or Your Life.” This includes topics like health, finance, law, and anything that can impact someone’s safety or well-being. For these types of content, Google wants experts.
How to fix: If you are not an expert, collaborate with someone who is. Include expert quotes, cite trustworthy sources, and have a professional review your content. Make it clear that the advice comes from someone who knows their stuff.
· Outdated or Low-Quality Content
Old content that has not been updated for a long time, or content filled with spelling and that is not very trustworthy.
How to fix: Regularly review and update your blog posts. Add new and updated things, refresh images, and make sure everything still makes sense. Keep your content clean, correct, and helpful.
· No Contact or About Page
If someone lands on your website and can’t figure out who you are and how to contact you, or your privacy policy, and terms and conditions, then it is a big red flag.
How to fix: Add a proper about us page, a contact page, your privacy policy page, and terms and conditions page. Be transparent. Even a small business should let visitors know who is behind the website.
· Too Many Ads or Annoying Pop-Ups
People really get frustrated when they visit a website and are immediately hit with popups, autoplay videos, or ads all over the screen. This stuff just feels overwhelming. Visitors may feel like the owner of the website cares more about making money from ads than actually helping them when a site is filled with distractions like that.
How to fix: Keep ads under control. Make sure they don’t block your content. Prioritize user experience; helpful content should always come first.
· Thin or Copied Content
Pages with only a few lines of content or content that is copied from other sites will impact your ranking very badly. Google wants to see and serve the users’ original and useful information.
How to fix: Put effort into every post and make sure that it solves a problem or answers a real question. Write your own original content and in-depth. Use tools to make sure your content is not duplicated.
· No Backlinks from Trusted and Reliable Sources
Even though your content is amazing, Google still looks at how others view your site. If you do not have backlinks from reputable sources, then you are missing out.
How to fix:Try guest posting, PR outreach, or simply creating amazing content that people naturally want to link to. Building authority takes time, but it is worth it.
· Not Using Customer Reviews or Testimonials
Customer reviews matter. Real reviews from real customers help show that your business or product is legit and people love it.
How to fix: Ask for reviews and feature them on your site. Use Google Reviews, Trustpilot, or even screenshots of feedback from social media. They are great for trust and can help SEO, too.
· Ignoring Technical Trust Signals
Your website needs to be secure, fast, and easy to use. If it is slow, not mobile-friendly, or lacks basic security, then that is going to hurt your E-E-A-T.
How to fix:
- Make sure your site is HTTPS-secured
- Improve page loading speed (use tools like PageSpeed Insights)
- Make your site mobile-friendly
- Use schema markup to help Google understand your content
To Sum Up Things
Improving E-E-A-T in SEO is not something that you do once and forget. It is an ongoing process. It is about building real authority, offering actual value, and showing both users and Google that you are the real one.
Use this blog as your go-to E-E-A-T in SEO checklist. Fix these common mistakes, stay consistent with your content strategy, and you will be in a much better place to rank and earn trust.
Got any questions or want help improving your website’s E-E-A-T? You can comment in the comment section if you have any questions related to E-E-A-T.